People skate
People Skate is dedicated to breaking down stigmatization and structural challenges within the skateboarding community by creating inclusive and diverse skateboarding environments.
As the creative lead for this project, I developed a complete visual identity and SoMe-strategy that reflects the core mission of the organization, promoting inclusivity and community through thoughtful design choices.
This visual identity supports People Skate’s mission by providing them with a recognizable and empowering brand presence, symbolizing a playful, inclusive spirit that invites everyone to be part of the community.
Spring 2024
Visuel identity, SoMe strategy, content creation
The SoMe strategy was built to foster community and visibility through inclusive storytelling, playful visuals, and consistent, value-driven content.
Select Works
The strategy focused on translating People Skate’s values into a clear visual language and tone of voice. By combining bold, approachable design with inclusive messaging, the identity strengthens their mission across both digital and physical platforms.
